Investing in Auto Monkey
Why invest in auto monkey
Auto Monkey is redefining how automotive repair gets done in the United States. We bring the mechanic directly to the customer — eliminating the traditional shop model’s inefficiencies while introducing standardized pricing, transparent workflows, and a better overall customer experience.
What started as a practical solution to a broken industry has become one of the fastest-growing mobile mechanic platforms in the country. Auto Monkey has achieved nearly year-over-year revenue growth for three consecutive years, supported by a loyal and growing customer base that values convenience, trust, and speed.
Today, Auto Monkey operates across 34 states, servicing 1,500+ cities with a network of nearly 200 vetted, qualified mechanics — positioning us as one of the largest mobile mechanic platforms in the U.S. Our infrastructure, technology, and operational playbook are already built to scale well beyond our current footprint.
The demand shift is undeniable. Consumers and fleets alike are moving away from outdated repair shop models toward mobile, on-demand service — and Auto Monkey is capitalizing on that transition at exactly the right time.
We are seeking strategic capital to accelerate expansion, deepen market penetration, and broaden service offerings. This investment fuels growth — not experimentation. The foundation is already proven.
Our competitive advantage is simple and durable: fast, reliable, on-site repairs at competitive rates, powered by a scalable platform and a rigorously vetted mechanic network. This model drives strong repeat usage, consistent revenue growth, and long-term customer trust.
We invite you to evaluate Auto Monkey not as a speculative idea, but as a business already executing — and scaling — within a market that is actively changing in our favor. Join us as we modernize automotive repair and raise the standard for how service should be delivered.
our investment goal
Auto Monkey is seeking to raise up to $3.5 million in growth capital. Investment amounts may vary by investor, with terms structured and negotiated individually.
As with any private investment, returns are not guaranteed, and prospective investors are encouraged to conduct their own due diligence. That said, Auto Monkey enters this raise from a position of strength — with proven traction, repeat customers, and an operational platform already built to scale rapidly.
This capital will be used to accelerate expansion, increase market penetration, and further strengthen the technology and infrastructure supporting our nationwide mechanic network.
We invite you to consider Auto Monkey as a strategic addition to your investment portfolio. For additional information, financials, or discussions around structure and terms, we welcome direct inquiries.
Founding Monkey & CEO Michael Gonzales is available to answer questions and provide deeper insight into the business, strategy, and growth roadmap.
Our Origin Story
Auto Monkey was born from a frustration many drivers know all too well.
On his way to the office, Founding Monkey, Michael Gonzales experienced an unexpected vehicle failure. What followed was a familiar cascade of problems: time lost arranging a tow, days without a car, and a repair shop booked weeks out. For nearly two weeks, a simple breakdown disrupted both his work and daily life — not because the repair itself was complex, but because what he preceived as a broken process.
Shortly afterward, while attending a self-development seminar, Michael began questioning the status quo of automotive repair. Two simple questions surfaced — questions that most drivers have asked at some point, but few had acted on:
Why can’t a mechanic come to me?
And why isn’t there a simple way to find and book one?
Those questions became the foundation of Auto Monkey.
Founder Story Video
The video featured here is a short, documentary-style interview with Founder & CEO Michael Gonzales, where he shares the moment Auto Monkey came to life, the inefficiencies that inspired its creation, and the mission driving the company forward.
The video also includes customer testimonials that echo the same pain points — reinforcing that Auto Monkey was not built from theory, but from real-world frustration experienced by millions of drivers every day.
Auto Monkey Pitch deck
1. Common car repair Anxieties
1.
How long will I be without a car?
2.
Will I have to miss work while I wait?
3.
How expensive is it going to be?
4.
Can I trust the shop/mechanic to be ethical and fair?
3. An easy, affordable app-based solution
Auto Monkey is convenient, secure and above all...easy to use! The user interface and experience was designed to be simple enough for anyone to use it without much difficulty. Customers can easily select the service they need, and pin their location. The estimates are very transparent and allows the customer the ability to choose to approve or decline any service quoted. Customers are provided the option to choose the mechanic they want, at the time they want, or they can choose to skip this process and be picked up in an open mechanic queue.
ALL payments, including tipping, is secured through the app along with receipts and documentation.
Customers can rate and review the mechanics and these reviews are open for other customers to see.
1.
Choose Services
2.
Pin The Location
3.
Approve The Estimate
4.
Schedule The Repair
5.
Rate and Review
4. Rapid growth IN a Growing market
Year Over Year Reporting
requests
Net Volume
Ave Spend
Mechanics
5. WHY Invest in Auto Monkey
800M
Vehicles do not use an extended warranty
72%
Car Owners Use
3rd Party Mechanics
$495
Average Car Repair Cost
TAM: u.s. automotive repair market
We’re operating in one of the fastest-growing, least-consolidated service sectors in the U.S.
- Mobile Mechanic Industry is projected to grow 18%+ annually.
- TAM (Global On-Demand Mechanic Market): $12.3B
- SAM (U.S. Mobile Repair Market): $4.1B
- SOM (Initial reachable footprint): ~$220M
6. Monkey marketing Plans
We have found that 51% of our customers come from web search. Social Media helps to fuel the search, but is rarely the trigger. Remaining come from friend, family and customer referrals.
In 2026 our Marketing Strategy around the review, "Trusted Once. Trusted Again. Trusted Everywhere."
Auto Monkey was built to solve a simple problem: car repair shouldn’t depend on where you break down or who you happen to find. Our platform connects customers with vetted mobile mechanics who deliver consistent service, clear pricing, and reliable results — whether it’s your driveway, a parking lot, or the end of a long road trip.
Customers come back to Auto Monkey because the experience doesn’t change. Trusted once. Trusted again. Trusted everywhere. And when it matters, we show up.
THE GO-TO MOBILE MECHANIC APP.
Recognized as Reliable, Affordable, Intelligent and Easy to Use.
Social Media
Enjoyable ads geared to grow brand awareness, download and foster repeat business, online reviews and shares.
ABM Ads
Employing Account Based Marketing efforts targeting key accounts for more fleet repairs.
Broadcast Media
Utilizing new broadcast media tactics that will help promote brand awareness.
7. Testimonials
"It Just Makes Sense"
Auto Monkey is convenient, secure and contactless. Customers love how easy it is, the dependability, the cost savings, and the peace of mind they experience from knowing their car is handled properly.
Look what our customers are saying
mECHANICS PREFER aUTO mONKEY
Mechanics, like customers, love the advantages the app provides over comparable apps.
It simplifies their life, wrenching, and maximizes their payout.
Meet Jonathan, our first contracted mechanic. While John has plenty of mechanical skills in his 15 years working on cars, he also has had difficulty finding the right place to work for. Jonathan didn't have the funds to start his own business, nor wanted to assume the risk, which put him in a tough situation.
With Auto Monkey, “It takes all the worry and work out of being my own boss. It brings me the work, handles the parts, and customer payments. It’s totally worked out in my favor.”
Meet Wesley, a mechanic in Ojai, California. He's been turning wrenches for about 12 years now, and is entrepreneurial minded.
Wes coaches his regular customers to use Auto Monkey because it's made his billing, scheduling and communications much easier.
“It’s easy to use and the customers love it. Aside from that I think this is the future of automotive repair.”
About the Founder
Michael Gonzales
Founder/ CEO
Michael is a well seasoned strategist with 20+ years of experience in B2B, B2C, and B2B2C domestic and international marketing, with a Masters in Integrated Marketing Communications from the prestigious Northwestern University. We was considered an SME in his field and is still sought out for advice. Recently he was vetted to stand as a Marketing Expert Witness in the Tesla vs Rivian pending lawsuit regarding Rivian's Go-To-Market strategy, due to his extensive digital marketing background, education and position as a automotive repair company owner. He has proven success records managing global, cross-functional teams in multiple industries. Each of which produced significant growth in new customer acquisition, click rates, and revenue—in some cases the metrics showed record-breaking period over period growth .
Michael is still considered a shade tree mechanic, but there's been more than a few times he's taken professional mechanics to school with his diagnosis. And, his extensive background in branding and marketing is legit.
Looking Forward Statement
Certain information set forth in this presentation contains “forward-looking information”, including “future-oriented financial information” and “financial outlook”, under applicable securities laws (collectively referred to herein as forward-looking statements). Except for statements of historical fact, the information contained herein constitutes forward-looking statements and includes, but is not limited to, the (i) projected financial performance of the Company; (ii) completion of, and the use of proceeds from, the sale of the shares being offered hereunder; (iii) the expected development of the Company’s business, projects, and joint ventures; (iv) execution of the Company’s vision and growth strategy, including with respect to future M&A activity and global growth; (v) sources and availability of third-party financing for the Company’s projects; (vi) completion of the Company’s projects that are currently underway, in development or otherwise under consideration; (vi) renewal of the Company’s current customer, supplier and other material agreements; and (vii) future liquidity, working capital, and capital requirements. Forward-looking statements are provided to allow potential investors the opportunity to understand management’s beliefs and opinions in respect of the future so that they may use such beliefs and opinions as one factor in evaluating an investment.
These statements are not guarantees of future performance and undue reliance should not be placed on them. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or result expressed or implied by such forward-looking statements.
Although forward-looking statements contained in this presentation are based upon what management of the Company believes are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements if circumstances or management’s estimates or opinions should change except as required by applicable securities laws. The reader is cautioned not to place undue reliance on forward-looking statements.